Velorosa

If you were curious, Velorosa means Pink Bike. The ladies who founded Velarosa call it's name origin Fritalian (mix of French and Italian). Kim had already been designing bike wear for the women in her bike team, when Lisa approached, wondering if it was apparel she ever wanted to make more widely available. Kim had, and the two   moved forward in creating a solution for female cyclists that was comfortable, high- performance, and solved an aesthetics gap that existed in the race wear market.